WORDLAB

Free Naming and Branding Consultants and Resources

Duomilia Sex

VIIV is not a product, but a lineup of products. Looks like it's going to be another good year for names built upon Latin roots, particularly if you're looking to tap into that lucrative XVIII to XXXV market.
With the coming launch of new brands such as Intel Viiv technology, Intel feels that the new branding system simplifies and unifies the look and feel across their products and platforms in an effort to better communicate important characteristics and value to consumers. The system includes new logos for Intel Viiv technology and Intel Centrino mobile technology, and re-designed logos for individual processors, chipsets, motherboards and other Intel technologies. Each product logo also incorporates the new Intel logo.
Those of you who don't speak Latin are probably wondering how VIIV is pronounced.
VIIV, pronounced jive, should be spelled Vive but isn’t, because to spell anything in a way people might find easy to pronounce goes against the millions of marketing Think Tank dollars that went into coming up with a misspelling in the first place.
Intel's new logo also includes a new tagline: Intel. Leap ahead.
Posted by abnu on Tuesday, January 03, 2006 @ 9:49 AM [ + ]

WordLab

More blogs about naming and branding.

Technorati Blog Finder

This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama
  • Tarpedo






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.