Coca-Cola Slogans, Taglines, and Jingles

December 10, 2005 in Branding, Culture / History by snark

Coca-Cola’s new slogan, “Welcome to the Coke Side of Life,” is an attempt to make the drink more relevant to customers. Mary Minnick, Coke’s head of marketing, says, “We believe there are times or a moment in the day when only a Coke will do, and that is the framework for our advertising.” Not the greatest Coca-Cola slogan of all time, is it?

1886—Drink Coca-Cola
1893—The Ideal Brain Tonic
1904—Delicious and Refreshing
1905—Coca-Cola Revives and Sustains
1906—The Drink of Quality
1907—Cooling….Refreshing…Delicious
1908—Good To The Last Drop
1909—Drink Delicious Coca-Cola
1917—Three Million A Day
1922—Thirst Knows No Season
1924—Pause and Refresh Yourself
1927—Around the Corner From Anywhere
1929—The Pause That Refreshes
1930—Meet Me At The Soda Fountain
1932—Ice Cold Sunshine
1934—When It’s Hard To Get Started, Start With Coca-Cola
1935—All Trails Lead To Coca-Cola
1936—It’s The Refreshing Thing To Do
1938—The Best Friend Thirst Ever Had
1939—Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1939—Thirst Stops Here; Makes Travel More Pleasant
1939—Coca-Cola Goes Along
1941—Work Refreshed
1943—A Taste All It’s Own
1944—High Sign of Friendship
1945—Coke Means Coca-Cola
1946—Yes
1947—Relax With The Pause That Refreshes
1948—Where There’s Coke There’s Hospitality
1948—It’s The Real Thing! (First time this slogan was used.)
1950—Time Out For Coke
1950—Help Yourself to Refreshment
1951—Good Food And Coca-Cola Just Naturally Go Together
1952—Coke Follows Thirst Everywhere
1952—What You Want Is A Coke
1954—For People On The Go
1955—Americans Prefer Taste”
1956—Coca-Cola – Makes Good Things Taste Better
1957—Sign Of Good Taste
1957—There’s Nothing Like A Coke
1958—The Cold, Crisp Taste of Coke
1959—Be Really Refreshed
1962—Enjoy That Refreshing New Feeling
1963—Things Go Better With Coke
1970—It’s The Real Thing
1971—I’d Like To Buy The World A Coke
1975—Look Up America
1976—Coke Adds Life”
1979—Have a Coke and a Smile
1982—Coke Is It!
1985—We’ve Got A Taste For You
1986—Catch The Wave – Red White & You
1989—Can’t Beat The Feeling
1990—Can’t Beat The Real Thing
1993—Always Coca-Cola
1993—Taste It All
2000—Coca-Cola Enjoy
2001—Life Tastes Good
2002—All the world loves a Coke

“It’s the Real Thing” and “I’d like to buy the world a Coke” are two of the most memorable slogans that have helped to define the Coca-Cola brand.

“True Love and Apple Pie” was the title of the original version of the song released on the New Seekers album We’d Like To Teach The World To Sing after the commercial success of the advertising version, “I’d Like To Teach The World To Sing.” The song was made famous in 1971 by the outstanding Hilltop ad campaign for Coca-Cola in which children from around the world, dressed in ethnic costumes on a hilltop in Italy, sang:

I’d like to buy the world a home and furnish it with love,

Grow apple trees and honey bees, and snow white turtle doves.

I’d like to teach the world to sing in perfect harmony,

I’d like to buy the world a Coke and keep it company.

The Hilltop ad campaign is regarded as one of the greatest television advertisements of all time, and is one of the highlights of the 50 Years of Coca-Cola’s Television Advertisements recorded by the Library of Congress.

Earlier this year, Coca-Cola reprised the “Hilltop” theme with a controversial ad campaign code-named “Chlltop” for the introduction of a new diet soda named Coca-Cola Zero. The introduction of the new slogan this week coincides with the announcement of a new Coca-Cola drink combining regular Coke and coffee, named Coca-Cola Blak.

There’s also a short chronicle of the first century in Coca-Cola’s creative history at allaboutbranding that’s a good overview. And, Snopes has lots of Cokelore, aptly described as “a collection of Coke trivia and tall tales sure to refresh even the most informationally-parched reader.”