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Blak is the new Coke

Coca-Cola Company will debut Blak—a new soft drink that mixes Coke and coffee—in France next month, according to today's press reports.
It's a "beverage occasion," said executives who waxed poetic about the dark-bottled, gold-capped drink yesterday.

"It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured," said company Vice President Marc Mathieu, who added that the beverage would provide "a whole new drinking experience."
Pepsi once tested "Kona," a coffee-based soft drink, but withdrew the brand in 1996. However, the world of caffeinated "energy" drinks is a whole new universe today. Caffeinated drinks are all the buzz with teens, now.

This was the year of energy drinks riding the wind beneath the wings of Red Bull.
Red Bull is an energy drink that's suddenly everywhere. Last year, people in 120 countries guzzled close to two billion cans of the trendy brew. It costs about $3 a shot in Canada.

Developed in Austria, Red Bull's marketing campaign promises the beverage "gives you wings."

A drink that gives you wings? That sounds pretty powerful. So what exactly is Red Bull? The makers call it an "energy drink." People we’ve talked to describe it as "stimulating," "addictive," even "crack in a can."
Some of the new names, like Dark Dog and Flying Horse, are obviously looking for the next Red Bull.
Enter the energy wars… In early 2005, the Coca-Cola company plans to launch a new energy drink of its own, Full Throttle. It aims to challenge energy leader, Red Bull.

A popular myth claims that one of Red Bull's ingredients, taurine, is an extract from a bull's testicles. While taurine is an amino acid naturally found throughout the body, the taurine found in Red Bull is entirely synthetic.
As well, a number of functional beverages are branded especially for girls, with names like Pink, Piranha, Liquid Ice, No Fear, and Her.

Kabbalah is the new energy drink of stars like Madonna, Ashton and Demi, with a cult-like following.

And energy drinks with edgy names and attitude, like 69 and BooKoo, are brands aimed at specific market demographics.
Posted by abnu on Friday, December 09, 2005 @ 12:55 AM [ + ]

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