WORDLAB

Free Naming and Branding Consultants and Resources

Pajama Bloggers Get Into Bed With Mainstream Media

Pajamas Media is getting dressed and going to work. After years of blogging in bed, the founders have picked the lint out of their navels and taken a good look in the mirror. They didn't even recognize themselves.
Why We'll Be Changing Our Name

When the bloggers who started this company first came together it was almost natural we would call ourselves Pajamas Media. It was a playful tip of the hat to that moment when bloggers exposed the misreporting of CBS anchor Dan Rather. At that time, an ex-executive for CBS tried to dismiss us as riffraff in "pajamas." But the bloggers were right, CBS was wrong, Rather retired (without apologizing) and the rest is history.

But as we have gone forward putting together this company, it has become clear to us that we do not wish to be defined merely as gadflies in opposition to mainstream media. We owe our readers and our colleagues something bigger, an alternative to the structures we have lived with all our lives. It's not enough to criticize. We also have to build something new. To do that, we needed a name that would allow us to grow. And that name we are in the process of deciding.

Let us assure you that whatever it may be, we do not intend to lose our sense of fun or to forget our raffish roots. We only want to be more and hope you will join us in that quest.
Their BIG LAUNCH is on November 16 at a major conference center and hotel in New York City (both to be revealed shortly) at which their production operation will go live under its new name and logo. The launch will include panel discussions on the future of the media, with well-known bloggers and mainstream media folks (to be blogged live), a luncheon and press conference and, of course, a party! Heh. Indeed.
Posted by abnu on Wednesday, September 28, 2005 @ 4:39 PM [ + ]

WordLab

More blogs about naming and branding.

Technorati Blog Finder

This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama
  • Tarpedo






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.