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I Am Chairman Of Chrysler Corporation Always

Some people might recognize the sometime Chairman of Chrysler Corporation, Lee Iacocca, in this new television commercial with Seinfeld's George Costanza, a.k.a. Jason Alexander. Others, too young to remember octogenarian automobile executives, might not recognize Iacocca or remember who the heck he is to Chrysler.

It's probably another one of those marketing campaigns that makes a lot of sense to company executives who approve the commercial, but means nothing whatsoever to prospective customers. In return for his services, Iacocca and DaimlerChrysler agreed that his fees plus a $1 donation per vehicle sold from July 1 through December 31, 2005 would be donated to the Iacocca Foundation for diabetes research. But does it matter that he's a big name with Chrysler management, if car buyers don't know Iacocca from Iacobucci?

Back in the day, when it was important that employees of Chrysler remember their boss's name, they devised this mnemonic: I Am Chairman Of Chrysler Corporation Always. Little did they know, it wouldn't always be Chrysler Corporation.
Posted by abnu on Monday, July 18, 2005 @ 6:14 PM [ + ]

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