WORDLAB

Free Naming and Branding Consultants and Resources

Stations of the Cross

Pope John Paul II will be canonized a saint, sooner or later. In the meantime, the city of Rome is giving the late pontiff its highest honor. They're naming a train station after him.
"There is great affection this city has for the pope, and the choice of the train station is also symbolic," said Paolo Soldini, a press officer of the mayor.

This pope loved to travel, he was open to new people," he explained. "The station is a place for meeting between different ethnicities and cultures. So Termini is the place most suited to carrying his name."

Stazione Termini, located in central Rome, was long regarded as a slightly dirty, and somewhat dangerous, home to pickpockets and homeless people, similar to the Port Authority bus station in midtown New York. But the station underwent a massive face-lift in the late 1990s for the church's Jubilee, including installation of the underground mall that gave it a slightly more upmarket veneer.

But is it suited to carry the name of a pope?
Let's not underestimate the honor. In New York City it might be worth as much as a billion dollars to get your name on a prime piece of transportation infrastructure like that. But, for our money, we think that a pontiff really ought to have a bridge named after him.
Posted by abnu on Thursday, April 21, 2005 @ 10:16 PM [ + ]

WordLab

More blogs about naming and branding.

Technorati Blog Finder

This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Fanatastic
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.