WORDLAB

Free Naming and Branding Consultants and Resources

Incredible India Ad Campaign Casts Guests As God

The Guest is God; the cabs are god-awful.
The personal hygiene of Delhi's taxi drivers is an unusual topic for ministerial-level discussion, but recently it has been central to a government debate over how to lure more tourists to India.

Convinced that the body odors of many of the capital's drivers were far from inviting, the tourism minister, Renuka Chowdhury, has started an advertising campaign aimed at persuading those who work in the tourism sector to clean up their act.
According to an article in the Business section of the International Herald Tribune, the "guest is god" branding initiative is the domestic counterpart to an international campaign, called Incredible India, aimed at changing perceptions of India in the mind of the global traveler, and is inspired by a line from Hindu scripture, Atithi devo bhavah, or "our guests are our gods."
Posted by abnu on Monday, April 25, 2005 @ 10:55 AM [ + ]

WordLab

More blogs about naming and branding.

Technorati Blog Finder

This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama
  • Tarpedo






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.