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Phat 2B Fat

Baby Phat, the brand, is the marriage of high fashion and street style.
Baby Phat first came into existence as a publicity tool. Hip-hop mogul Russell Simmons produced tiny tees with the clever name "Baby Phat" to electrify his men's Phat Farm runway shows. When celebrities and models such as Tyra Banks and Claudia Schiffer started wearing these tees, they became such a phenomenon that the decision was made to launch an entire Baby Phat collection.
In Europe, a new fashion line is addressing "old school" fat. Neckermann, a mail-order company, is eyeing the expanding children's market in Germany that's been called "XXL nation", offering a line of plus-size clothing that addresses the problem of ill-fitting clothing for overweight kids. According to company spokeswoman Alexandra Eichhorn, quoted in Deutsche Welle, Neckermann hopes its new line will help overweight kids who feel like outsiders or are teased by their peers to fit in better, at least when it comes to fashion.

Still, it's probably not phat to be fat, unless you're Missy Elliott.
Posted by abnu on Wednesday, March 23, 2005 @ 11:45 PM [ + ]

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