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Johnnie L. Cochran, Jr. 1937-2005

He made a real difference.
Certainly, Johnnie's career will be noted as one marked by "celebrity" cases and clientele. But he and his family were most proud of the work he did on behalf of those in the community. As Johnnie always said, "an injustice anywhere is a threat to justice everywhere." It was his rallying cry as he worked to right many wrongs, and as he provided a voice to those who needed to be heard. He was deeply committed to helping and inspiring others -- especially young people. His extraordinary law career will undoubtedly stand the test of time. But it was his devotion to his fellow human beings that will remain as his true legacy.
Johnnie Cochran was one very smart lawyer, and one of the few in his profession with a keen appreciation of naming and branding. At the height of his career, he leveraged the brand called Johnnie Cochran into a national law firm that, through a series of mergers, office expansions and regional partnerships, emerged in recent years to become "America's largest personal injury plaintiffs tort law firm", The Cochran Firm.

Personally, he didn't take himself too seriously, and would laugh along with comments about how his firm's website might be taking his iconic image just a bit too far. Last year, on another lawyer's blog, I joked about The Cochran Firm's new website design:
Nice job on the website, Jenna. "Do You Have A Case?" is a very user-friendly lead generator. I think that's really smart. I'm not so sure about the photos of the Evil Trial Lawyer and Mini Me on the home page, though. I guess the idea behind the two identical photos on the same page is to reinforce the Cochran brand--that all the partners are clones of Johnnie Cochran.
To which, one of Johnnie's associates replied with good-natured humor consistent with his brand:
The clone statement left me inhaling my coffee. I'm just grateful the mini-me's aren't ALL wearing the pimp suits. It's actually kind of funny. In his book, Johnnie talks about his "sense of fashion". He blames a jewish boy he went to school with.
Johnnie Cochran was one of a kind, a real character with real character, and he will be sadly missed.
Posted by abnu on Tuesday, March 29, 2005 @ 9:14 PM [ + ]

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