There seems to be no end to this branding recipe we call "just add name and *ster." Remember Napster, the music gangster? And Friendster? Now, there's Queryster; just what we need, another search engine.
Frankly, we don't care who you are. Your personality bores us, as does your pathetic attempts at conversation. Face it: it's not who are you, it's what you like. Call us materialistic (don't worry, it won't be the first time), but the label on your carefully distressed t-shirt matters. A lot. Hipsters aren't hip solely because they have a working knowledge of existentialist philosophy. Ennui takes work, dedication and a careful selection of equally troubled brands.
Face it, commercials are the new sitcoms, and billboards are the new newspapers. You cry during car commercials, and that Aflac duck makes you soil your Haines. For better or worse (we'll lean towards the latter), you're a brandster. Obsessed with iPods and Yurman, you've ditched your true self, opting instead for the best version Madison Avenue can create. Awesome.
Enquiring minds probably want to know what this *ster means, after all.
Star. Oldest form *2ster-. 1. Suffixed form *ster-s-. star, from Old English steorra, star, from Germanic *sterzn-. 2. Suffixed form *str-l-. stellar, stellate; constellation, from Latin stlla, star. 3. Basic form *ster-. aster, asteriated, asterisk, asterism, asteroid, astral, astro-; astraphobia, disaster, from Greek astr, star, with its derivative astron, star, and possible compound astrap, asterop, lightning, twinkling (< “looking like a star”; ps, op-, eye, appearance; see okw-).
Hipster tipster to Queryster: enoughster alreadyster of this brandster shit.
Posted by
abnu on Saturday, March 26, 2005 @ 9:45 AM
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