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Booble Gum

Why do Japanese girls have such big breasts? Bust-Up bubble gum and breast-enlarging ringtones.
Bust-Up was one of the biggest hits at the Tokyo Health Fair, a huge event designed to cash in on the nation’s obsession with health and the willingness of Japanese to spend big money on products and gadgets that purport to keep them young and beautiful.

The double effect of an ageing society and the growing affluence of women in their twenties has created a supplement and health-improvement industry worth about £5 billion a year. One stand at the health fair offered the essence of a foul-smelling Polynesian gourd that supposedly has restorative effects on the hair. Tiny bottles sold for nearly £350.

Another company introduced a range of bar snacks coated with volcanic rock powder that, it was claimed, will cleanse your bowels and go nicely with a pint. There were plenty of variations on that theme, including Café Colon, a canned ice-coffee drink that claims to be the equal of a professionally administered enema.
And we thought Marmite was a terrifying treat.

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