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Blogroll This! ShitBegone

ShitBegone toilet paper is a quality product that exemplifies your attitude and approach to life, according to the company website.
ShitBegone is a joke but it is also a metaphor. The joke and the metaphor are both about transparency. Most people use toilet paper to wipe up shit, but most companies do not sell toilet paper by talking about shit. They sell it with the opposite of shit— bullshit. Fluffy bunnies and so on.

ShitBegone is about selling a product based on reality, when the competition is selling based on a made up image. In the case of shit that might be funny, but in the end it's no joke. Brands obscure the reality behind nearly everything we buy. When you buy a brand, do you know what you're really buying? What it's made of, how it's put together, who makes it? Usually not— because traditional brands are all about hiding that reality.
Because reading goes hand in hand with toilets, the company has a business blog—but it's really a piece of shit. The business blog is a good idea for ShitBegone, don't get me wrong, but they really should blog about good shit like this, instead of just about the company. They missed the opportunity to use a weblog template graphic that evokes images of the individual sheets of a toilet paper roll. And, they didn't even name the weblog "The Blog Roll" or anything clever.
Posted by abnu on Thursday, March 24, 2005 @ 11:00 PM [ + ]

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