Wordlab

Drinkable yogurt advertisements are gettin’ as good as beer commercials. YOP, in particular, is quite memorable, and for some people, it’s a real earworm.

If you’ve seen the advert, you know the one. Made in the UK, it shows teenagers getting out of bed, singing along to Eddy Grant’s “Gimme Hope Jo’anna” with creatively remixed lyrics, mouthed as they sleep by the magic of videography. It’s amazing.

At first, you can’t take your eyes off the video, and then, you can’t get the friggin’ song out of your head.

When I wake up in de mornin’ I’m still asleep.
I really don’t a want no toast.
I want no OJ, no tea, and no cereal.
It be a yogurt drink I’m wantin’ first.
Whoa, gimme YOP me mamma, smooooth,
YOP me mamma.
Gimme YOP me mamma, when de mornin’ come.
Gimme YOP me mamma.
YOP me mamma.
YOP for when de mornin’ come.

According to Saski, a deviant artist on the web, it’s the “best commercial ever. YOP (drinkable yogurt) is ickypoo. but the commercial RAWKS”.