WORDLAB

Free Naming and Branding Consultants and Resources

Shakespeare's Bottom

Levi's new advert, planned for Valentine's Day, is an excerpt from Shakespeare's romantic comedy A Midsummer Night's Dream, complete with original Shakespearean dialogue, according to a report in the Telegraph.
Although the language is complex and archaic, Levi's says it is not worried that it will go over the heads of young jeans buyers.

"I think we underestimate young people today. Our research shows that they understand it immediately," said Kenny Wilson, brand president for Levi's Europe.

He said that Levi's chose A Midsummer Night's Dream as the basis for its new advertisement to be different and stand out: "It demonstrates independence and freedom of thought. Young people appreciate the fact that it's not the same as anything else on television."
Methinks it's not the same old tits and ass.
In the ad, Bottom exits a factory walking past a gang of older men wearing unfashionably high-waisted jeans. One of the men says, "Bottom, thou art changed, what do I see on thee?", as he grabs Bottom's loose fit 501s.

The focus switches to Titania, a waitress sweeping up in a cafe, who says: "What angel wakes me from my flowery bed?" She is mysteriously drawn out on to the street towards Bottom, exclaiming, "Mine eye is enthralled to thy shape". The ad ends with Titiana whispering to Bottom: "I love thee."
As is often the case with commercials, it's the outtakes that are really funny. Those conversant with A Midsummer Night's Dream will recall Bottom's quick-witted retort, "What do you see? you see an asshead of your own, do you?"
Posted by abnu on Tuesday, January 25, 2005 @ 1:16 AM [ + ]

WordLab

More blogs about naming and branding.

Technorati Blog Finder

This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama
  • Tarpedo






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.