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Blog Names

Trying to come up with a name for his blog, Mike Layden found that all of the good names were taken.

Which begs the question, "What do YOU call your blog?" Elliott Back, a student at Cornell, did a lot of numbers work with computers to figure out what the most popular words are in the names of blogs.
The top word, used in 9.986 percent of the blogs surveyed was "blog." The next most popular, at 2.619 percent, is "life." Here's the top 10 words in a blog's name:

1. blog - 9.986%
2. life - 2.619%
3. weblog - 1.841%
4. world - 1.296%
5. from - 1.226%
6. journal - 1.139%
7. news - 1.087%
8. thoughts - 1.039%
9. with - 0.670%
10. daily - 0.660%

This leads me to conclude that any blog named, "My blog/journal/weblog with daily world news and thoughts from life!" will be a smash hit.
He jokes, of course, but it's an interesting exercise that highlights the point of naming and branding, which is to differentiate.

We had a little fun over the weekend, differentiating Jeremy Richey's Blawg with a new and improved tagline description to replace: "This blog contains opinions and information about law school, the legal community, U.S. law, and other related topics."
Posted by abnu on Monday, January 24, 2005 @ 4:10 AM [ + ]

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