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Internet Worms

"Just a year ago, blogs were viewed as a collection of off-the-cuff ramblings in cyberspace read mainly by online devotees," according to an article titled "The Business of Blogging" in BusinessWeek.
Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.
Unfortunately, the other 89% of Internet users are invertebrate blog readers, so it's an evolutionary rather than a revolutionary thing.
Posted by abnu on Monday, December 06, 2004 @ 10:28 AM [ + ]

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