WORDLAB

Free Naming and Branding Consultants and Resources


Roundabout Logic

Whilst Language Log linguists debate the logic of naming transit loops clockwise or counterclockwise, rather than eastbound or westbound, motorists in Swindon intuitively circumnavigate the Magic Roundabout, which combines two roundabouts in one--the first the conventional, clockwise variety and the second, which revolves inside the first, sending traffic "anti-clockwise" as they say.
And magic it certainly is. Though it may confuse or amuse new visitors and baffle American tourists, the average Swindonian finds that his or her passage through one of the town's busiest junctions is actually quite fluid, even at peak times. Twenty-five years on, the Magic Roundabout still works, despite ever-increasing volumes of traffic.
As if by magic, British motorists traverse this seemingly complicated intersection without driving on either the right or the wrong side of the roadway.

WordLab

More blogs about naming and branding.

Technorati Blog Finder


This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama
  • Tarpedo






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.