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The Office Bike

Judy's the "office bike" in a creative viral marketing piece for Unilever's Pot Noodle. The award-winning campaign website, crafted by glue with cheeky Brit humour, has the look and feel of a typical porn site.
By mimicking the very nature of illicit consumption on the web, the web ring‚ we developed several interlinked sites each offering bite size bits of fun - easily consumed and highly compulsive! Each site has its own unique and unmistakable personality, but all share a common obsession with Pot Noodle. This gives us multiple reasons to talk to and engage our noodle users, thus growing involvement and customer knowledge over time.

The Noodle Web is a collection of homemade sites spoofing the ubiquitous, low budget sites common to web-communities, incorporating deliberately tacky design, dead links, DIY photo galleries and silly animations.
A conference bike is something else, all together now.
Posted by abnu on Tuesday, October 05, 2004 @ 1:11 AM [ + ]

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