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FCUK

FCUK the logo: Adrants comments on recent news that French Connection UK is dropping its acronym. In new adverts, FCUK appears to be suggesting a no logo approach to announcing the end of that marque. Adrants says:
There's a problem with this approach though. At some point, French Connection will launch another brand to replace its FCUK acronym and the company will be back where it started - influencing people with great big, offensive logos.
There's every hint on the flash animation intro to the FCUK website, and the title of the television spot posted by Adrants, that the new name might be something beginning with f. Or, the new brand just might be an innocuous little f. Don't blink or you'll miss the little f tag in the graffiti--just before the "buy our denim" message.
Posted by abnu on Thursday, September 23, 2004 @ 9:55 PM [ + ]

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