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The Word Tree: Take a look at Ecotonoha.

This is a project of NEC Corporation "to nurture a virtual tree collaboratively, and at the same time contribute to the actual environment" by planting trees on Kangaroo Island when visitors to the website add words to the Ecotonoha tree.
Our goal is more than just to grow a virtual tree. From June 14 to December 27, 2004 the growing of Ecotonoha will directly affect NEC's tree-planting activities on Kangaroo Island, Australia in 2004 [2005?], with the purpose of reducing the amount of CO2 in the environment. For every 100 signatures on Ecotonoha, NEC will plant another tree in addition to those planted during the Kangaroo Island project. For the year 2004 project, 60,997 entries were received, resulting in a total of 609 planted trees.
Ecotonoha is a coined word that consists of "eco" from ecology and "kotonoha" which means "word" in Japanese, according to FAQ on NEC's website.
Posted by abnu on Thursday, August 26, 2004 @ 9:31 AM [ + ]

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