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The Paws of Refreshment: Sasha the bear is on the cover of this book on the history of Hamm's beer advertising. And, in 2000, St. Paul's Pioneer Press named Hamm's Beer Bear as a runner-up on its list of "150 Influential Minnesotans of the Past 150 Years."

So, when he learned he wasn't on the short list of mascots for Advertising Week's favorite advertising icons poll, he did what most ad men do when they're overlooked and unappreciated. He went on a bender. Well, not exactly.

But, in a classic case of life imitating advertising, a black bear did go on a binge at a campsite in the US state of Washington this week--guzzling down some 36 cans of beer--apparently showing a preference for a premium brand, according to a BBC article.

"This is a new one on me," Sgt Heinck said in an Associated Press report. "I've known them to get into cans, but nothing like this. And it definitely had a preference."

One of our news sources, The Bentinel, was right on top of the celebrity endorsement angle in this story, and were the first to report that Hamm's signed the bear-guzzling bear as their new mascot.

Posted by abnu on Thursday, August 19, 2004 @ 1:23 PM [ + ]

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