WORDLAB

Free Naming and Branding Consultants and Resources

No ifs ands or butts: Descriptive names really work for some products.
Pharmacist George Boudreaux opened his Louisiana drugstore in 1978 and soon began whipping up an old fashioned elixir that magically cured lots of irritated baby bottoms—and people discovered it also worked wonders on itches, scrapes and cuts. Local doctors started sending people to George for his miracle cream—they just didn't know what to call it. One doctor recalls laughing, "I'd send them over to see George and say, 'He's got a really good butt paste.'"
"It's not just for diaper rash anymore!" according to the company website. As well as soothing incontinent rashes and rectal itching, it's been shown to be effective for chapped lips--which can be caused by excessive ass-kissing.
Posted by abnu on Monday, August 23, 2004 @ 9:31 AM [ + ]

WordLab

More blogs about naming and branding.

Technorati Blog Finder

This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Fanatastic
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.