WORDLAB

Free Naming and Branding Consultants and Resources


KitKat Breaks With Tradition: One of the most popular candy bars, KitKat originated in England in 1935, when it was known as Rowntree's Chocolate Crisp.

In 1937 the name was changed to KitKat, a name believed to be from London's famous KitKat Club. (The only paintings that could fit inside the club's rooms with very low ceilings were called "kats" which were wide but not very high.)

The slogan "Have a Break - Have a KitKat" was introduced in 1957. This famous slogan will disappear next month when a new catchphrase "Make the most of your break" is introduced. According to news reports, Nestlé Rowntree said market research showed that while most people knew the slogan, it had little effect in convincing them to buy the product. Food & Drink Europe has an interesting analysis, comparing recent slogan changes by Mars, and discussing competitive pressure from Cadbury.

WordLab

More blogs about naming and branding.

Technorati Blog Finder


This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Fanatastic
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.