KitKat Breaks With Tradition: One of the
most popular candy bars, KitKat originated in England in 1935, when it was known as Rowntree's Chocolate Crisp.
In 1937 the name was changed to KitKat, a name believed to be from London's famous KitKat Club. (The only paintings that could fit inside the club's rooms with very low ceilings were called "kats" which were wide but not very high.)
The slogan "Have a Break - Have a KitKat" was introduced in 1957. This famous slogan will disappear next month when a new catchphrase "Make the most of your break" is introduced. According to
news reports, Nestlé Rowntree said market research showed that while most people knew the slogan, it had little effect in convincing them to buy the product.
Food & Drink Europe has an interesting analysis, comparing recent slogan changes by Mars, and discussing competitive pressure from Cadbury.
Posted by
abnu on Wednesday, August 04, 2004 @ 8:50 AM
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