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Drinkin' Donuts: Obesity is now recognized as a disease, and doctors are telling their patients to stop eating donuts. No doctor has yet told a patient not to drink donuts, so...

With sales and earnings suffering in part from the onslaught of low-carb diets, Krispy Kreme (KKD) is looking to beverages to lure customers. The chain will start pouring frozen blended beverages this month, along with its biggest rival, Dunkin' Donuts.

Krispy Kreme is committed to finding new ways to grow its customers, so it's come up with the idea to glaze frozen drinks called Original Kreme with their unique doughnut taste. "We feel our expanded beverage offerings will provide tremendous growth opportunity for both the company and the Krispy Kreme brand," Chief Executive Scott Livengood said in a statement.

It's not known, at this time, if there are plans to offer a beverage that blends tobacco for smokers who are nostalgic for the smokey donut shops of yesterday.

Posted by abnu on Thursday, July 22, 2004 @ 12:17 AM [ + ]

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