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Colorful Names: According to the editors of Graphic Design USA magazine, which publishes the Annual Color Forecast,
Color communicates and color sells. Products, services, ideas, causes and, in 2004, even politicians. And while color directions evolve gradually and move in mysterious ways, some moments in time invite consensus. This is one such moment, where the color experts see a move toward brighter, bolder and more clear colors arising from a yearning for optimism and fantasy after the dog days of recession and war.
But this annual forecast is interesting not only for the colors that are expected to be hot in the year ahead, but also for the names of colors that will be cool. Among the prophetable colors forecast for 2004 were "Tickle-A happy red-tickle makes the whole word giggle," and "Vanilla-Create your own sundae with this go-with-everything color."

Now, the Color Marketing Group has forecast that in 2005 the hot colors will be named Bucko, Atomic, Cylinder, Olivery, Sonic, Just Steel, Intrigue Blue, Living Green, Fire Copper, Sea Shell, Sea Coral, Latin Rose, Twilight Shadow, Eden, Virtual Tango, Soulful Grape, Black Saphire, Northern Lights, Washed Away, Briar, Miami Ice, Silver Leaf, Driftwood, Chiblonde, Rustic, Urban Sheen, World Spiced, Clay Pot, Good Earth, Thistle Bloom, Late Night Blue, and Sulphur. Color Me Happy!

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