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Doggone Trademarks: Steak 'n Shake is suing Burger King in federal court to stop the burger giant from selling its "Angus Steak Burger," alleging trademark infringement. The neat legal question in this dog-fight is whether "steakburger" is generic. The St. Louis Post-Dispatch reports:

How did he get his idea for naming the burger? He was eating at Eddy's in Sedalia, and it offers a steakburger, too, he said. In fact, so does Goody's in Sedalia and another place in Kansas City, he added.

Indeed, Burger King has presented statements from the proprietors of those and other establishments that have sold products under the name "Steakburger." There's also the Web-based company, steakburger.com, and the gargantuan retailer, Wal-Mart, which promotes a "24-piece BBQ Steakburger Party Pack" on its Web site.

With deference to the local businesses, the reporter doesn't really get to the meat of the story: We Call It SteakBurger Beef. Premium Food for your Cherished Pets.

Posted by abnu on Friday, June 18, 2004 @ 6:22 AM [ + ]

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