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Chess Queen Rooked: Zhu Chen's name is on a very elite list. The beautiful young chessmaster recently became aware of the value of her name, as a brand, when a U.S. sporting goods manufacturer applied for a trademark of her famous name for its own use, in China.

You'd think it might have occured to the reigning world chess champion, before now, that her name might be worth protecting--not that she's the only Zhu Chen in the world. Well, now she knows. "I am meeting with a lawyer regarding the case and will stand up to protect the rights to my name," Zhu told Beijing Youth Daily.

But, trademark protection aside, it's a shame that she didn't have the good sense to register the Internet domain name, ZhuChen.com, which was registered by someone else just a few months ago, apparently.

The world wide web is made up of three types of people: those who have registered their domain names, those who should have registered their domain names, and those who should register their domain names. Oh, and a fourth type; those who have no business registering someone else's name.

Posted by abnu on Monday, June 21, 2004 @ 10:17 PM [ + ]

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