Wordlab

The Gods Must Be Crazy: Branding experts often draw upon an ancient lexicon of mythology and theology for the names of modern products. A typical example is the Venus razor by Gillette, named after the Roman goddess of love, who was called Aphrodite by the Greeks. Same goddess, two different names. One name works for a razor, the other makes no sense at all.

So, where should you go to find godly names and avoid godforsaken names? Traditional source books and encyclopedia of mythologies are written in a style as old as the gods themselves and are hard to read, especially for those unfamiliar with books. Godchecker, for the Internet generation, presents entertaining and informative stories of the gods, like this:

From the Bushongo in the Congo comes BUMBA, the African Creator God of Vomit. Yes, vomit.

In the beginning, all was dark. Then out of the darkness came BUMBA, a giant pale-skinned figure. He was not feeling well. In fact he had not been feeling well for millions of years. He was lonely, and the unbearable solitude was making him ill.

Racked with stomach pain, he vomited up the Sun. Light burst forth into the Universe - and he choked out the Moon. The stars came next and then, with a tremendous effort, he threw up the planet Earth. We do live in a very sick world.

This nauseating display was brought to a triumphant conclusion when, as an encore, he vomited forth nine animals, an assortment of humans, and a pile of diced carrots.

Exhausted from his labors, he sat and watched as the nine creatures multiplied. After a while, they had evolved into every living thing on Earth. Which goes to show that Creationism and Evolution are both right.

Godchecker is a highly recommended source of information for those studying ancient gods and goddesses for brand names--in search of The Holy Snail.

Posted by abnu on Wednesday, May 12, 2004 @ 11:50 PM [ + ]

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