WORDLAB

Free Naming and Branding Consultants and Resources

Accounting for taste: A new kind of accounting firm launched this week, a company that came to Igor for a fresh take on naming and branding their company in order to immediately differentiate themselves from the hoard of sound-alike accounting firms.

We were naming an accounting firm that also wanted a confrontationally quiet name, a name that was a self-effacing statement about the personality of accountants, yet elegant and dignified at the same time. That is why they chose Vanilla as their new name.

In an excruciatingly subdued celebration of the launch, we have posted an exciting and festive Taxonomy of Accounting and Business Services Names for your quiet enjoyment, as well as a case study about this project.

Reposted from our sister-site Snark Hunting.
Posted by Jay on Thursday, May 20, 2004 @ 1:03 PM [ + ]

WordLab

More blogs about naming and branding.

Technorati Blog Finder

This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Fanatastic
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.