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Free Naming and Branding Consultants and Resources

We live in ironic times: "The Coca-Cola-sponsored Real Rover has discovered evidence that the surface of Mars was once partially covered by free-flowing Dasani, scientists at NASA's Jet Propulsion Laboratory announced Monday." That story is of real interest to us because it shows the new frontiers of naming and branding. We wrote about the Mars Rover and Dasani on this blog, although we failed to notice the branding tie-in. We're not too proud to admit that we were scooped by The Onion.

At Wordlab, we're concerned with naming and branding, and we love a good strapline. Some of our favorite news sources lead by example:
Bongo News - All The News That Fits, We Print
Ironic Times - Expect The Ironic
Scrappleface - News Fairly Unbalanced. We Report. You Decipher.
Broken Newz - When News Needs A Break, It Comes Here
The Blue Brick - All The News That's Made Up
As Good As News - The News Satire Magazine For People Who Can Read
The Onion - America's Finest News Source
Satire Wire - Because You Can Read, And We Have A Website
Others are sadly lacking in creativity. Andy Borowitz doesn't have a tagline at all.

We almost certainly live in ironic times. Same-sex marriage and on-air indecency are greater threats than terrorism, according to a recent report from unnamed sources inside the Pentagram.
Top 10 Threats:
1. Same-sex marriage
2. On-air indecency
3. Steroids
4. Illegal file sharing
5. Martian attack
6. Return of communism
7. Return of the living dead
8. Obesity
9. Global warming
10. Terrorism
(Statistics courtesy Department of Defense.)
According to media mongrel, Garlic News, Inc, "Bush says that parody news stinks." The president refers readers to the White House .org website for real good news stories.
Posted by abnu on Wednesday, March 24, 2004 @ 11:50 PM [ + ]

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Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.