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Spongmonkeys: Weird, furry, singing rodent creatures. You might have gotten the original flash animation emailed to you by a fiend (sic). Rather Good stuff like that gets around the Internet pretty quickly. So it wasn't long before it landed in the inbox of an ad exec working for Quiznos, the submarine sandwich outfit known for its risky advertising campaigns. The adman saw that the spongmonkeys would be great characters for his fast food client. Apparently, Quiznos agreed.

Some hate the new ads; others think they're wonderful. One thing's for sure, the spongmonkey campaign is increasing awareness for Quiznos. The ad campaign is discussed at great length in Slate and other mainstream media; talk about free advertising. According to Trey Hall, the chief marketing officer for the upstart brand:

...Quiznos needs to be "dramatic" with the airtime it buys, because it's got a smaller ad budget than its competitors. It's a brand that's still in a growth stage, and its main goal right now is awareness—i.e., water-cooler talk. Mission accomplished, I'd say. By the way, this is an ongoing strategy for Quiznos and has met with some detractors in the past. Last fall, Ad Report Card critiqued a Quiznos spot in which a man suckles at the teat of a she-wolf.

Okay, the spongmonkeys are not everyone's taste-- but at least they don't suck.

Posted by abnu on Friday, March 12, 2004 @ 4:51 PM [ + ]

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