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Dasani on Tap: What does the name Dasani stand for? For the truth behind this mystery, we looked to the source: the official website of the premium priced water bottled by The Coca-Cola Company.
In naming DASANI, we wanted the word on the outside of our bottle to reflect the essence of the water inside. To arrive at the name DASANI, we asked people who love water what they thought. DASANI was their answer. DASANI is an original, collaborative creation suggesting relaxation, pureness and replenishment.
Notwithstanding the recent admission by Coca-Cola that the water inside the Dasani bottle is tap water, there is absolutely no truth to the rumor that the name is an abbreviation of DA SANITATION PLANT where it comes from.

In defense of the brand, spin doctors at Coca-Cola have made copious assurances that there is special filtration and secret ingredients that make their bottled tap water worth the premium price. For a look at the "secret ingredients" in Dasani, check out their website and hover your mouse over the pictures to see the words that appear. HINT: it's a whole campaign, with different pictures on each webpage of the site, and some ingredients are probably not what Dasani intended.

Update: Someone responsible for the Dasani website has deleted the questionable word that used to appear like this.

Update: March 19, 2004 LONDON/ATLANTA (Reuters) - The Coca-Cola Corporation said Friday it had recalled its entire Dasani bottled water line from the British market after levels of bromate were found to exceed U.K. legal standards.
Posted by abnu on Thursday, March 11, 2004 @ 6:39 AM [ + ]

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