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A City in Love: Yes Virginia, Toronto is for lovers. Lavalife, born in Toronto and now grown up to be an international star, has "married well" into a young Connecticut upstart's family some describe as "new money."
After 16 years of helping others find love, online matchmaker Lavalife.com is tying the knot with a single, financially independent marketer.

Stamford, Conn.-based MemberWorks Inc. has agreed to acquire Lavalife Inc. of Toronto for $152.5 million in cash. Under terms of the prenuptial, senior management at Lavalife will purchase $11.9 million shares of MemberWorks' common stock.
This was an arranged marriage, for money and family connections in the traditional sense, but the dowry of "cash for stock" in the family business gave the arrangement a modern touch, and seemed to bond the parents of Lavalife with the new family. The marriage took place in New England, as most of the family is in the States, although there are plans for Lavalife to keep in touch with friends and lovers in Canada and Australia.

This match, which people in the know describe as more like a corporate merger than the "love match" that the parents of Lavalife had dreamed of when she was a baby, bodes well for a new generation growing up in Toronto with sites on love and plans to marry money in the United States.

Flirtopolis, the most intriguing new debutante, (named here on the Wordboard by Blindweezy, a friend of the family) is getting ready for her coming-out party. A City in Love.

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