WORDLAB

Free Naming and Branding Consultants and Resources

Come for the Ride: The contest to name the new fast ferry between Toronto and Rochester has drawn nearly 25,000 entries. Rochesterians submitted thousands more entries than Torontonians, eh.

Canadian American Transportation Systems is preparing to launch the first-class ferry service on its maiden voyage in April. The 284 foot behemoth (the name I like) can accommodate 750 passengers and 238 vehicles, including commercial trucks and buses. It features three bars, movie theatres, play areas for children and dining facilities and will make the two hour trip each way twice a day and more frequently during the tourist season. What better way to garner publicity for the new business than a naming contest offering two lifetime ferry passes to the winners who can come up with a better name than Spirit of Ontario.

Update: This Wordlab post was mentioned in Carnival of the Canucks. Following Conan O'Brien's infamous visit to the Tragic Kingdom of Canuckistan, maybe this new tourist ferry should be named Triumph after the comic insult dog who caused the political outrage some are calling Slobbergate.

Winner Winner Winner: Submitted by an Ogden, NY woman, "The Breeze" will serve only as a nickname. The official name will continue to be "Spirit of Ontario." The company has promised to incorporate the nickname into its advertising, beginning with the use of an additional domain name: www.thebreeze.com, which seems to confirm the suspicion that the naming contest was a publicity stunt.
Posted by abnu on Tuesday, February 10, 2004 @ 5:01 AM [ + ]

WordLab

More blogs about naming and branding.

Technorati Blog Finder

This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama
  • Tarpedo






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.