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Come for the Ride: The contest to name the new fast ferry between Toronto and Rochester has drawn nearly 25,000 entries. Rochesterians submitted thousands more entries than Torontonians, eh.

Canadian American Transportation Systems is preparing to launch the first-class ferry service on its maiden voyage in April. The 284 foot behemoth (the name I like) can accommodate 750 passengers and 238 vehicles, including commercial trucks and buses. It features three bars, movie theatres, play areas for children and dining facilities and will make the two hour trip each way twice a day and more frequently during the tourist season. What better way to garner publicity for the new business than a naming contest offering two lifetime ferry passes to the winners who can come up with a better name than Spirit of Ontario.

Update: This Wordlab post was mentioned in Carnival of the Canucks. Following Conan O'Brien's infamous visit to the Tragic Kingdom of Canuckistan, maybe this new tourist ferry should be named Triumph after the comic insult dog who caused the political outrage some are calling Slobbergate.

Winner Winner Winner: Submitted by an Ogden, NY woman, "The Breeze" will serve only as a nickname. The official name will continue to be "Spirit of Ontario." The company has promised to incorporate the nickname into its advertising, beginning with the use of an additional domain name: www.thebreeze.com, which seems to confirm the suspicion that the naming contest was a publicity stunt.
Posted by abnu on Tuesday, February 10, 2004 @ 5:01 AM [ + ]

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