WORDLAB

Free Naming and Branding Consultants and Resources

Welcome Unwashed Naming Hoards: For those of you who are new to Wordlab, there is an extensive database of names and taglines accessible from the drop-down menu on the left. To get free suggestions for help with specific projects, post your needs in a thread on the Wordboard, and members of the Wordlab community will start brainstorming on your behalf.

Names alone, however, are only part of the story. Developing a coherent and powerful brand positioning and understanding how potential names work in that context is where the naming and branding agency Igor (which publishes Wordlab and the sister-site naming blog Snark Hunting) comes in. For some advice on how to filter the name suggestions you get from the Wordboard, check out Igor's naming process, which is now available in a handy print version: How to Name a Company or Product.
Posted by Jay on Friday, January 16, 2004 @ 12:38 PM [ + ]

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Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.