WORDLAB

Free Naming and Branding Consultants and Resources


Smart & Bigger: You think you're smart? Well, we're bigger!

Microsoft has suited up against the little guy. Canada's largest intellectual property lawfirm has been hired to go after 17 year old student web developer, Mike Rowe, alleging trademark infringement by his website www.mikerowesoft.com. The software giant might be buoyed by successful domain disputes against microsof.com and micr0soft.com; but these are the least of its worries.

Microsoft could be frustrated even more by serious obstructionists like Microsuck, which has been denigrating the software giant for more than four years. The Microsoft Eradication Society is now going for a higher public profile and television coverage by dropping the f word from its original domain name. Microsuck can only hope that it gets sued, too.

In this overlawyered world, nothing gets more media attention than a silly lawsuit by Goliath against David. Mike Rowe's use of his domain name might seem benign, as he explains in an interview:
"I didn't do this to make money," Rowe said in an interview on Friday. He's serious about trying to keep his on-line name out there in cyberspace, but also admitted "I'm having a little bit of fun."

He thought it would be a "cool" name for his business since it had his name in it and "the same phonetic sound as the famous company Microsoft."
His legal defence might be stronger if he were using his domain name to criticize and mock the software giant, bringing his use within established exceptions to trademark protection -- fair comment or parody.

WordLab

More blogs about naming and branding.

Technorati Blog Finder


This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama
  • Tarpedo






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.