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America Online Love: AOL has launched Love.com. According to an article on Instant Messaging Planet:
The secret sauce in AOL's Love.com stems from its close integration with AOL Instant Messenger (AIM), and its ability to exploit some of the unique benefits of IM communications. At the site, Love.com members can browse profiles, find others who are online and available to IM, and can immediately initiate chat sessions with them.
With Love.com, AOL is getting into the increasingly competitive meet marketplace of social networks, which includes such popular places to hook up online as Yahoo! Personals, Lavalife and Tickle.
"Online personals powered by instant messaging are a natural next-step in the evolution of online dating services," said Steven McArthur, executive vice president for AOL Messaging. "Everyone is looking for a way to make meeting people and dating less stressful. By their very nature, instant messaging conversations are more casual, spontaneous, and personal. By building AIM directly into Love.com, online daters will be able to communicate with a large, active community of people in real time, adding additional elements of interaction, emotion and personality to the world of online dating."
To participate, users must have the new AIM 5.5 Beta 2 client, which is being released with Love.com. But, there's a problem inherent in AOL's proprietary approach. If Love.com facilitates inbreeding of AOL users within a closed system for social networking, dating and, god forbid, mating, won't that create a future generation of extreme mental defectives? Nowhere in this America Online Love dot com is there even a precautionary IQ Test to make sure you're not hooking up with an idiot.

UPDATE from Snark, 12/12: I just posted another take on Love.com on Snark Hunting, discussing the name and brand implications of AOL's new lovefest.
Posted by abnu on Thursday, December 11, 2003 @ 1:05 PM [ + ]

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