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Putting the boot in:Today the rightful world order was restored, and proof that God is an Englishman finally established, when England won the Rugby World Cup in Oz. (OK, so I'm biased). But the winning score was the stuff of fiction as Jonnny Wilkinson, just 24 but widely touted as the finest player of his type in the world, landed a drop goal and the winning three points with just 30 seconds left on the clock.......

As a sport, Rugby has little of the commercial sponsorship levels that soccer, american football or basketball enjoy, and even the top players' annual salaries are counted in thousands rather than millions, so the players were just delighted with their medals and the cup, right?....well, maybe....but for Wilko this is likely to put millions in his pocket as sports brands rush to sign him up as the (disgustingly good looking) face of their brand. Success in sport is possibly a quicker (even if in the case of Rugby a somewhat painful) path to wealth than anything else. Who says nice guys always finish last?


(PS, if anyone needs a middle-aged, overweight, thin-on-top englishman as the image of their brand, just call me.....I guarantee I'll be cheaper than Jonny.......)
Posted by chris on Saturday, November 22, 2003 @ 2:01 PM [ + ]

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