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Buzzworthy: AutoVIBES, the new monthly automotive study from Harris Interactive® and Kelley Blue Book tracking new vehicle nameplates, recently published the names of the models generating the most "buzz" during October 2003. Among the nameplates getting the most "buzz" this month are the Touareg name discussed in Wordlab, and the Crossfire name reviewed in Snark Hunting. Significant "buzz" was created in October for other top brands like BMW X3, Cadillac SRX, Infiniti FX35 and FX45.

All of the crossover vehicle nameplates with the greatest "buzz" in October are positioned below the horizon on Igor's Taxonomy of Sport Utility Vehicle (SUV) Names. All but the Touareg are in the lowest level of engagement -- functional names. Perhaps the "buzz" is a result of leveraging the strong brands of BMW, Cadillac and Infinity ahead of their "alphabet soup" SUV monikers. Would the survey have produced the same favourable results for these brand names if they had been identified simply as X3, SRX, FX35 or FX45? Are these vehicles being marketed primarily to loyalists of their respective brands, BMW, Cadillac and Infiniti, to offer the hot new crossover vehicle category to committed customers of the brand, whatever the model name? Maybe it's the result of heavy spends by these manufacturers on advertising to support vehicles that lack the power to create a "buzz" with customers on the strength of their names.
Posted by abnu on Monday, November 24, 2003 @ 7:46 AM [ + ]

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