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Real Friends Tickle: Emode, the premier destination for personality tests and matchmaking online, hired Igor to name their new social network, which launched today as Tickle. Says Igor:
The fast emerging and highly competitive social network sector is populated with mostly descriptive names, such as Friendster, Friendspot, people2people, Six Degrees, Zero Degrees, Everyone's Connected, ITSNOTWHATYOUKNOW and Visible Path. Other names include Rhyze and Huminity, which defy rhyme, reason and classification.

As always, we were looking for the one name that worked on as many levels as possible. In this case, the name simply had to be fun, human, memorable, distinctive, relevant yet non-descriptive, able to be used as a verb, capture the attention of the world, support the company's positioning, provide them with a deep well of marketing/advertising imagery and language going forward, tap into the hearts and minds of their audience in a unique way, give them a strong competitive advantage, and be a compelling advertisement in and of itself, as well as the usual requirements that it be short, memorable, and loaded with meaning. And of course it had to be available from both a trademark and a domain name perspective.

After carefully examining every possibility in every known language, it became clear that Tickle was the perfect name for a new social network.
Also see Igor's newly posted Social Networks Name Taxonomy for a detailed look at the names in this sector and how they match up.
Posted by Jay on Wednesday, October 15, 2003 @ 5:25 PM [ + ]

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