WORDLAB

Free Naming and Branding Consultants and Resources


Dumb Blonde No Joke: Jessica Simpson caught the attention of Chicken of the Sea® brand tuna when she mangled the company name on her MTV reality show, Newlyweds, saying, "Is this chicken? ... or is this fish? I know it's tuna, but it says Chicken by the Sea." Trademark lawyers vowed they'd screw her, if asked; but the ad guys were all over her, without question.

Watch for Jessica Simpson to replace the aging Chicken of the Sea® mermaid, whose jingle, "Ask any Mermaid You Happen to See... What's the Best Tuna? Chicken of the Sea®!" has been a steady diet for fifty friggin' years.

Is Jessica Simpson the perfect spokesblonde to update the Chicken of the Sea® brand, up against Bumblebee® and Starkist® tuna? It doesn't matter whether you think she's an utter moron, or if you find her udderly appealing. It doesn't matter that she doesn't have good taste; she tastes good, Charlie!

WordLab

More blogs about naming and branding.

Technorati Blog Finder


This page is powered by Blogger. Isn't yours?


Latest Wordlab Entries
  • Fanatastic
  • Shock and Almonds
  • Will Drink for Food
  • A Parent's Guide to Ambulance Chasing
  • Sproil
  • Hunt and Garter
  • Crutch and Dagger
  • Zenacity
  • Dwealth
  • Exosurance
  • Atilla Mockingbird
  • Born to Scrum
  • Harpo Marxism
  • Outliving Your Life Insurance Company - A Parent's Guide
  • Ciàobama






© 2006 WordLab. All rights resilient.


Note the cool Fine Print: The content found on WordLab is free to the world. Although we cannot guarantee that any of this content is not already in use by someone, somewhere, on this planet who may have seen it on this Web site or created it independently of our Web site, we have made a reasonable effort to give you what we believe to be original names and slogans and generally good stuff. Use what you will of our content since it is here for the taking. However, if you decide to use one of our names for a commercial activity, and since we have no assurance that the name may not already be in use by someone else as a trademark, domain name or otherwise, we strongly suggest that you take appropriate legal precautions, such as seeing a lawyer. In short, any necessary due diligence is up to you, but we at least make no claims on your potential future dream name. We merely ask that if you do decide to use any of our content, that you please send us an email ["word at wordlab dot com"] about it for use in our internal records and eplosive marketing campaigns. Thank you, and enjoy.