Dumb Blonde No Joke: Jessica Simpson caught the attention of Chicken of the Sea® brand tuna when she mangled the company name on her MTV reality show,
Newlyweds, saying, "Is this chicken? ... or is this fish? I know it's tuna, but it says Chicken by the Sea." Trademark lawyers vowed they'd screw her, if asked; but the ad guys were all over her, without question.
Watch for Jessica Simpson to replace the aging
Chicken of the Sea® mermaid, whose jingle, "Ask any Mermaid You Happen to See... What's the Best Tuna? Chicken of the Sea®!" has been a steady diet for fifty friggin' years.
Is Jessica Simpson the perfect
spokesblonde to update the Chicken of the Sea® brand, up against Bumblebee® and Starkist® tuna? It doesn't matter whether you think she's an utter moron, or if you find her udderly appealing. It doesn't matter that she doesn't have good taste;
she tastes good, Charlie!
Posted by
abnu on Thursday, October 23, 2003 @ 11:19 PM
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