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Branding Cock-up. It's well known that words can have different meanings in different countries, but I was surprised to find this in the canoe:
It's game over for the Buick LaCrosse in Canada. A General Motors executive yesterday admitted that the future Buick model -- which is set to debut late next year -- will be re-named in Canada after GM learned LaCrosse is a Quebec slang term for masturbation.
I've been masturbating in Canada all my life, sometimes in Québec, and I've never called it lacrosse! The Canadian Lacrosse Association is recognized as the governing body responsible for all aspects of Canada's National Summer Sport. Who knew masturbating is a national sport in Canada?

It makes one wonder how a name like LaCrosse, as a Buick automotive brand, could possibly cause any excitement in Canada. Maybe someone was just having a good one on GM Vice Chairman, Bob Lutz, visiting Canada and it will turn out to be another urban legend. Or will it be called a Buick LaCroix au Canada? Incroyable!
Posted by abnu on Friday, October 24, 2003 @ 2:16 AM [ + ]

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