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HP pours it on thick: HP will spend some $400 million in 2003 on its Plus HP brand advertising and marketing campaign, which focuses on how HP products are helping its customers. In a maturing computer industry, with the increasing commoditization of products, the advertising of brand is becoming more important than the products themselves. Who cares what they're selling, anyway? It's no longer about what the customer is buying, but about how the customer feels about the brand he is buying from. It's not about putting money into their products; it's about putting their money into the branding campaign. That's what brings home the bacon! The advertising campaign might be summed up as "Customer + HP (+ $400,000,000 advertising budget) = Everything is possible." One thing we know for sure; HP makes a bacon sandwich better.
Posted by abnu on Thursday, July 10, 2003 @ 12:23 AM [ + ]

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