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Eskimo Pie Chart: Increasing its share of the frozen dessert market, Canadian-based CoolBrands International just gobbled up Americana Foods to become the third largest ice cream maker in the United States.

The name CoolBrands might not be top of mind with ice cream lovers, but these cool brands certainly are: Eskimo Pie, Bresler's, Swensen's, Welch's Fruit Juice Bars, Tropicana Fruit Bars, Chipwich, Yoplait Frozen Yogurt Bars, Yogen Fruz, PEZ Pops, Trix Pops, Great American Chilly Pops, YooHoo and more, in a variety of corporate ownerships, distribution businesses, licensing arrangements and other sweet deals.

If you're looking for healthy desserts, or are on an ice cream diet, they've got Betty Crocker Ice Cream Rolls & Healthy Temptations and Weight Watchers Smart Ones English Toffee Crunch.

CoolBrands is a corporate brand that makes a lot of sense for CoolBrands International. But, it's too bad about the domain name situation. At least, it's not the name of one of those naming and branding outfits, which could make eye scream.
Posted by abnu on Tuesday, July 29, 2003 @ 12:17 AM [ + ]

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