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Buzz Cuts: Dunlop, the high-end brand of Goodyear Tire & Rubber Co., is hoping that the buzz around their so-called ''treadheads'' will lure more people to undergo the electric razor this summer to keep this guerrilla marketing campaign top of mind.

With dark sunglasses perched atop their heads, shaved in the pattern of a tire tread, the treadheads drive around high-end neighborhoods in BMW convertibles. They dress in black, with a tire tread T-shirt that reads, ''What's up with my head?''

Sure, it's an attractive look when you first see it. But, eventually, I think you'd tire of it.
Posted by abnu on Friday, July 18, 2003 @ 10:27 PM [ + ]

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