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Beckingham Palace: Posh and Becks have signed on with the idolater, Simon Fuller, to manage the family brand worldwide. For unadulterated worldwide fame this couple has no rivals in pop culture, largely on the reputation of legendary football superstar, David Beckham. His football career and sponsorship deals will still be handled by SFX, whose website has him down as product number 13. You'd think it would be 7 or maybe 23, wouldn't ya?

There has been talk of discussions between SFX and Fuller's 19 Entertainment group about possible joint ventures. Fuller said, "With the Beckham name so renowned the world over for music, fashion and football, there are no boundaries to what we can achieve together."

Victoria Beckham, a former Spice Girl, is happy to be back with Fuller's management. Reportedly, Simon Fuller will manage all her affairs, which include "taking the Beckham name across music, fashion and TV", according to his spokesman. You know you've got management when your brand manager has a spokesman!

The Beckhams are virtual royalty in the UK and are idolized throughout Europe and Asia. With Simon Fuller, they seem intent on a major league brand assault on America. Victoria Beckham is still recognizable in the United States, as Posh Spice, and has been the fashionable focus of the couple's recent publicity tour in the US. Incredibly, American sportsfans are immune to football, er soccer, and wouldn't know Becks from beer.
Posted by abnu on Thursday, July 24, 2003 @ 12:49 AM [ + ]

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