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Beans Beans Are Good For Your Heart: Heinz is reported to be considering replacing its Hall of Fame slogan, "Beanz Meanz Heinz," which was dreamed up in a pub by Maurice Drake, a former copywriter with Young & Rubicam. (Note to Wordlabber: chris, move office to pub.)

"After 36 years this simple and memorable slogan hasn't lost its impact and it would be a wrong decision to drop it," Drake said in an interview with the Guardian.

No worries. The Guardian points out that this, "Keep It." or "Can It." campaign might just be another clever stunt by Heinz to engage punters and gain media attention to direct traffic to www.beanzmeanzheinz.com, where old fartz can view classic Brit commercials and cast their votes, or even suggest a better slogan! Would Heinz threaten to kill this beloved slogan, just for the media attention? You think?

It's telling that Heinz describes its business in marketing terms:

"Today, H.J. Heinz Company is one of the world's leading marketers of branded foods to retail and foodservice channels. Heinz has number-one or number-two branded businesses in more than 50 world markets."

In the UK, Heinz is synonymous with Beanz on the strength of the famous slogan; in the US, it's all about Ketchup, which is their top product among the countless Heinz 57 varieties. Around the world, "Heinz makes everything taste better!"

Posted by abnu on Wednesday, July 16, 2003 @ 10:49 PM [ + ]

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