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Wordbursting: Word 'Bursts' as an indicator of social trends. Starts to give you an idea of why Google wanted to buy Blogger. You could learn a lot by analyzing the frequency and acceleration of word usage in personal blogs, as well as bursts of links -- which blogs get linked to again and again, which posts get picked up and circulated the most, etc.

Right now, for instance, you're probably blogging this post. And when you do, Google will be watching, clipboard in hand.

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