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Spreading the Religion of Snark to an Evil Corporation Near You: Metafilter posted a link this morning to Snark Hunting's Eminem's Brand Namedropping feature (actually, LucJam wrote it, I just stole it and made it look prettier), which means we're getting a few hundred thousand hits today, give or take a handful of digits. On second thought, don't take a handful of digits from me, I need all that I can get, in more ways than one.

There are some funny comments attached to the Metafilter post, including this muckraking gem:
"Snark Hunting," is an Igor Production.

Hmph. The Snark has been co-opted by Igor International, whose clients include Nestle, Gap, Amway, Banana Republic, and more.

It pisses me off to see Lewis Carroll used like that.
posted by Shane at 10:10 AM PST on March 1
My feeling is, if I can infiltrate the Snark into Corporate America, I think it does more good than harm (especially if I get paid), and I don't think Lewis Carroll is tarnished in the slightest. Hell, if I could get DuPont to sponsor Finnegans Wake readings, I'd do it in a heartbeat (give me a call, Pierre Pete, and we'll talk). The alternative is to sit on the sidelines and revel in irrelevance.

Imagine standing around outside the gates of ancient Troy and arguing, "Hey, guys, I can't believe you're going to waste a perfectly good giant hollow wooden horse statue on wheels by giving it to these idiot Trojans. It's disgusting, it diminishes the whole culture of giant wooden horses we've worked so hard to uphold." Well, perhaps those guys had ulterior motives.

NOTE: That's Igor, not Igor International. igorinternational.com is just the domain name for Igor. Because you don't have to be forced into a bad name for your company or product just because you can't get a particular domain name. "International" because we're a huge international megacorp ourselves, running branding sweatshops in over 83 countries.
Posted by Jay on Saturday, March 01, 2003 @ 2:41 PM [ + ]

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