Wordlab

A couple years ago, Ricochet was a hot company that provided high-speed wireless Internet access that actually worked. So, of course, they went bankrupt. Bought-out by Denver-based Aerie Networks in mid-2001, the Ricochet service is hoping to bounce back with an all-new brand and extensive advertising, first in the metro Denver area, then gradually nationwide.

The original Ricochet service was used primarily by now-extinct Silicon Valley techiesaurs, but the new brand is aggressively targeting the average consumer. Perhaps the best of the new taglines: “Plug one end into your computer. There is no other end.”